Microsoft Analysis Paper Term Example | Topics and Well Written Essays - 1750 words

Microsoft Analysis - Term Paper ExampleThe purpose of this typography is to analyze the operations of Microsoft using a variety of business analytic tools Mission, Vision, S move backholders The mission statement of Microsoft bay window is Our mission and values are to help people and businesses through reveal the world realize their full strength (Microsoft, 2011). As a public company the firms actions must comply with the best amuse of a variety of stakeholder groups. Some of the stakeholders that Microsoft must respond too are the shareholders, employees, board of directors, executive worry team, suppliers, lenders, community, and the government. The company has tremendous aspirations and visions for the future. At Microsoft, we believe the most engaging digital experiences will grow out of the combination of four things smart devices, cloud-based services, natural forms of interaction between people and technology, and finally, peoples imaginations (Microsoft, 2011). fiveso me forces of Competition The threat of new entrants in the software industry is high. There are thousands of software companies in the marketplace. It is possible that one of these companies might be able to develop a new operating arranging to compete directly with Microsoft. In the gaming segment it seems as if the industry operates as an oligopoly with Sony and Nintendo being the wholly competitors. It takes billions of dollars and years of research to develop a new gaming console. The bargaining power of suppliers is low. Microsoft can take advantage of economies of scale to get better prices from suppliers. The bargaining power of purchasers is medium low. Buyers are willing to right the market price for software despite its relative high prices. The buyer power increases during certain seasons much(prenominal) as Christmas. The threat of substitute is medium. In terms of operating system I would classify the buyer power as low due to the lack of real substitute despite t he existence of Linux and macintosh computers. In the gaming industry substitute are medium since there are only ii competitors. The rivalry among firms competing in the industry is high. Due to the intense competition companies have to spend a potbelly of money on marketing. SWOT One of the strengths of Microsoft is its strong economic position and history of outstanding fiscal performance. The companys equity is considered a blue chip stock. The company generated in 2011 sales of $69.94 billion. During the medieval five years the sales of the company have increased by 36.81%. The net income of the firm in 2011 was $23,150 billion. In comparison of the previous year the net income of the company increased by an outstanding perimeter of 23.40%. The market capitalization of Microsoft is $216.19 billion. The net security deposit of the firm in 2011 was 33%. The average net margin in the software industry is a mere 1.9% (Dun & Bradstreet, 2011). The net margin of Microsoft was 17 .36 times higher than the industry average in 2010. The dividend yield of the company was 3.10%. A second strength of Microsoft is the brand value of the company. Microsoft has the attraction software industry largely due to the superior design of its operating systems programs. The current version of the operate system Microsoft is selling is Windows 7. The customers of computers visualize Microsoft as the top brand in the industry. Due to the preference of customers for Windows ware the majority of new computers come equipped with Microsoft operating systems. Another strength