Effects of Social Networking on Everyday Life

Effects of fond Networking on E trulyday LifeABSTRACTToday, the near normal and putting sur heart egress of numerous discussions ar affable networking websites. The mesh weded us, made us even let forbidden to a greater extent than than available, and brought us closer to each earliest(a), exactly at the said(prenominal) cadence, the meshing estranged us from each an early(a)(prenominal).We ar financial backing in an era of expansion of online fond networking, which be counting trillions of members. amicable networking websites ar changing the basis of human relationships and communication, and it is the biggest invention since the invention of the telephone. loving networking c overs exclusively the needs of modern living from making fighters, becomeing lovers, through exchanging of recipes and counting for work, and exclusively that without leaving your home. In addition, kind networking websites al starting m us to quickly be informed, b ut a c ar to be in spook with friends wholly across the globe. favorable networking in combination with former(a) aspects of lucre communications, gives us fulfilled loving bread and butter.However, mixer networking websites live become inevitable or necessary part of our lives, and participation in them has become harsh thing. Will online fond networking experience be aroundthing good or with child(p) depends approximatelyly on us?Chapter 1INTRODUCTIONWith kind networks, on that points a fascination with intimacy beca usage it simulates face-to-face communication. But at that places also this fundamental distance. That distance makes it safe for tidy sum to connect through weak ties where they fag withdraw the appearance of a connective beca procedure its safe. Michael Wesch, teacher of cultural anthropology at Kansas State University. (Quoted in Alex W well(p), Friending, antique or Otherwise, New York Times, December 2, 2007.) (Mooney, 2009, p. 19)Nowa days, one of the virtually pursuiting and general phenomenon is br otherly networking websites. The reason why they argon so shop is beca consumption sociable networking websites argon actually drug drug drug user-friendly, atomic number 18 ground on vane 2.0 technologies, allowing users more connectivity, personalization, and interaction, and kindly networking websites often involve grouping individuals or organizations together found on their particular interest. Online kindly networking is the biggest breakthrough since the invention of the telephone, and in this seek paper, we will try to prove that. amicable networking existed long before meshing came along, because humans atomic number 18 cordial beings who atomic number 18 genializing with each other from the beginning of their existence. Before online affable networking became popular like it is today, populate were favorableizing, creating groups based on their specific interests, hobbies sim ilar to ones that are available today on the meshwork, across social networking websites.There are many social networking websites that are focusing on some particular interest, and there are traditional websites, which are general social networking sites, without a specific focus. Before the Internet came along there was a time when if you had opinion or interest that is opposite from the norm, you were considered weird. Then the Internet came and changed all of that. No matter how different you are, you lay near honour a million others only(prenominal) if when like you with well(p) a a couple of(prenominal) clicks.Communication via bran- refreshfulsgroups eventually expanded into general use and has become one of the earliest forms of Internet repleteings and public discussions. some(prenominal)time ulterior IM clients were developed and popularized, schmooze applets within web portals and assemblys slightly different from the ones today. Those applications and apple ts so provided solid opportunities for user profiling and the communication with the world. However, due(p) to very low speed connection, lack of storage of servers the true virtual meetings and / or presentations were al about impossible. (Hu Wang, 2009)The evolution of these technologies caused a rapid enlarge in user interest, and the digit of users is growing exponentially for yrs. Free pictures and video clips, and writing intercommunicates and substance anxiety have become the heralds of the new user paradigm, which are determined by those Web run that systematically have integrated all these technologies from blogs and chat to video and moving-picture show caskets and other components mentioned above that helped in the creation of a compact system of social networks. Todays social networks are by and large excess and the only prerequisite for their use is internet connection, and sometimes-peripheral devices such as webcams and headsets. (Hu Wang, 2009) neighbor ly networking has its bad and good side of the story. There are many issues regarding selective information we tract, but near social networking services provide their users with a survival of which information they want to care and who fundament view their indite, which prevents other users from unlicenced access to their information. Data theft or viruses are also super C issues in social networking, sexual predators, cyber bullying, etc. However, advantaged that social networking is offering are many because it allows discussion on different topics, share-out information, and exchanging files and pictures, gaining knowledge, providing feedback, etc.In addition, some masses use these sites as a convenient office to meet new friends, dislodge old friends or classmates, or even approaching love, to promote their blogs and services, etc. passkey battalion use social networking as a platform that washbowl help them to raise their circumpolarness in the moving in wor ld, advertise, promote their business or service, or to increase their customer base because it is very efficient and cost effective. Social networking along with globalization has made the world a global village where everyone rotter stay connected and there are no geographical or any other boundaries.Chapter 2SOCIAL NETWORKINGWhat is social networking?Social networking sites are web-based services that allow individuals to (1) construct a public or semi-public write within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. (Boyd and Ellison, 2007)Social networking websites are aroundly set free on-line services that enable different forms of communication and connectivity with the whole world and the possibility of self-presentation, free posting of pictures and video clips, writing blogs, playing games and other more or little beneficial acti vities through these networks. Parents washbasin go out whom their children are socializing with, what preferences they have, etc. In addition, people are able to meet new people from all over the world, learn about their cultures, customs, reclaim some old fellowships and gain new ones.The social networking websites are similar to authentic places where users can socialize with their friends, except they are on the Internet, and ordinarily are about grouping specific individuals together based on their specific action mechanism or interest. There are many social networking websites that are focusing on some particular interests called niche social networking sites, and there are traditional websites that are general social networking sites, without a main focus. Before the Internet came along there was a time when if you had opinion or interest that is different from the norm, you were considered weird. Then the Internet came and changed all of that. No matter how different you are, now you can find a million others just like you with just a few clicks. (Mooney, 2009)Social networking sites have implemented many technical features and applications, but their primary and most important parts are visibilitys and list of friends who are using the same site. After joining some social networking site and filling out all forms and information necessary, the compose is performd. The visibleness of a profile depends on users preferences and depends of a site where user is registered. By default, profiles on Friendster are visible to anyone, regardless of whether or not the viewer has an account there. On the other hand, LinkedIn take holds what a viewer can see based on if the user has a paid account. Sites like MySpace and Facebook allow users to choose whether they want their profile to be public or Friends only (private). One of the primary ship canal that social networking sites differentiate themselves from each other is structural variations in visib ility and access. (Boyd Ellison, 2007)After joining a social networking site, users are starting to create relationships with other users on the site, and most sites require both sides to confirm friendship or relationship. These relationships names are different depending on the site, and popular scathe are Friends, Contacts, Fans, Followers, etc. On most social networking sites, the list of Friends are visible to all the friends with which user is connected, although that can be changed in profile settings, and user can control who can see their list of Friends. or so every social networking site has the option for users to leave messages (comments) on their friends profile, and to send private messages. This feature for sending private messages is very similar to webmail. (Boyd Ellison, 2007)It is also important to say that many of todays social networking sites were not social networking sites at their beginning. Cyworld started as a Korean discussion gathering tool, Skyroc k was a French blogging service before adding social networking features, QQ was Chinese instant messaging service, and LunarStorm started as a community site. AsianAvenue, MiGente, and BlackPlanet were early popular ethnic community sites with limited Friends functionality before re-launching in course of study 2005-2006 with social networking features and structure. (Boyd Ellison, 2007)Evolution of social networking websitesIt is considered that the first social networking website was created in the year 1997, under the name six Degrees. Users of this network were able to create user profiles, create friend lists, and a year later, the ability to search lists of other users was added to the website. All these options were there in the past, before creation of Six Degrees, however, Six Degrees has brought together all these capabilities in one unit. Six Degrees was designed as a virtual place where users can diversify messages and interact with other users. The service was not r ebuilt with new technologies, and users begin to lose interest in this kind of communication. Six Degrees went out of business in the year 2000, due to an insufficient result of active users and insufficient incomes. (Boyd and Ellison, 2007)From year 1997 to 2001 a pattern of social networking websites were created. Social networking websites like AsianAvenue, BlackPlanet and MiGente, where users were able to create personal and victor profiles, or profiles to search for partners. The possibilities of social networking websites greatly increased with age, and development of new technologies, such as creating a list of visitors (guestbook), or creating the personal notes and texts that were available to other users. (Boyd and Ellison, 2007)The next significant progress with social networking websites was the establishment of business and scientific contacts. With time, several other professional social networking websites like Tribe.net, LinkedIn, and Friendster were developed. Nowadays, LinkedIn is the only professional social networking website, which experienced significant mastery, and is one of the largest professional social networking website with millions of users. In the year 2002 the social networking website named Friendster was developed, which experienced considerable success and pull together a large number of users, but due to poor estimator equipment and limited computer resources, customers started to leave the network. (Boyd and Ellison, 2007)Since year 2003 a large number of social networking websites were developed and available on the web. Most such social networking websites were designed to pull specific groups of people based on common interests, business opportunities, and sharing of data and media. (Boyd and Ellison, 2007)It is important to note that not all social networking websites that were developed for specific user groups achieved equal success in the gulled market. For example, Orkut (social network launched by Google ) did not achieve success in the target market of North America, but the expansion of the network has achieved considerable success in Brazil. In addition, the situation is similar with network Windows Live Spaces (Microsoft) that did not achieve success in the Unites States, but in other geographic areas has gained a significant number of users. MySpace, launched in the year 2003 achieved remarkable successes only after a year of existence, mainly among teenagers. Thus, for example, Mixi achieved success in Japan, LunarStorm in Sweden, Hyves in the Netherlands, Grono in Poland, Hi5 in the Americas and Europe, etc. (Boyd and Ellison, 2007) Figure 1. shows launch dates of study social network sites from the year 1997 to 2006.The idea piece of ass social networking website is very simple user registers on the social networking website and shares arouse information from his life, uploads photos and videos, and devolves with friends who are doing the same thing. In principle there is nothing wrong with it, merely it can be very useful if it is used properly.The success of a social networking website depends on the number of users who are using that social networking website, and on the functionality that the website is offering. However, with increasing number of users of some social networking website, the monetary value of that social networking website is growing too, which allows the owner of the network expansion of marketing solutions available.Why is the social networking so popular?In the background lie various reasons why the online social networking is so popular and growing exponentially every day. Todays immediate pace of life does not leave a great deal time for face to face socializing, so that social networking is imposed as the easiest way for communication. However, is this truly the only reason? People were alienated from each other and the use of social networking websites gives them an illusion of closeness and connectedness with other people because in the end man is still a social being. Nobody likes to be alone, and social networks give us the feeling that we belong to the community.On the other hand, people on social networking websites can be represented in the right light, can be more fun, more popular, more communicative and more interesting. Complexes and fears that existed in the interaction with people in the real world do not exist in the virtual one. When communicating over social networking websites, no one knows if user is shy and insecure, or how many pounds he has.Social networking websites can be very seductive because the people on their profiles appear in the best light. These people want to be your friends and communicate with each other, so the temptation is especially strong when real life things do not go as well as they could. Social networking websites should help us make life easier, not take control over it.Technical backgroundA small group of experts, at least at the beginning, develo ped most of the social networking websites. In most cases, they had one study server, and one backup server, and platforms that they have used were mostly loose source, because they all have limited budgets at the beginning.Engineers were using the LAMP founder source software stack, the Linux operational system, the Apache Web server, the MySQL relational database system, and the PHP Web schedule language for development of Facebook, YouTube, and Flickr. (Kim, Jeong Lee, 2010)MySpace has been developed using Microsoft technologies, including the Windows run system, Active boniface Pages (ASP), NET 2.0, the Internet Information Services (IIS) Web server, and the SQL Server 2005 database system. (Kim, Jeong Lee, 2010)Linux operating system, the Ruby programming language on the Rails application server, the by-blow Web server, and MySQL were used for development of cheep. (Kim, Jeong Lee, 2010)LinkedIn has been developed using Sun Microsystems Solaris operating system, Jav a, the Tomcat and Jetty open source Java application servers, the Lucene open source search software, and the Oracle and MySQL database systems. (Kim, Jeong Lee, 2010)After these sites began exponentially growing, the engineers faced trio architecture challenges performance, scalability, and availability, so they started using system and network monitoring tools, and Web traffic and log file analysis tools. (Kim, Jeong Lee, 2010)Types of social networking sitesThere are many types of social networking sites available today on the web. People use these sites for many use of goods and servicess. We can sort social networking sites into major categories, and according to Rdube (n.d.) major social networking categories areInformationalProfessionalEducationalHobbiesAcademicInformational social networking sites are often connected to businesses that are using social networking sites to connect with their customers. These informational social networking sites are providing their users with information about everyday things, and are mostly indite by professionals. (Rdube (n.d.))Professional social networking sites are helping their users to improve their careers or even industry, find jobs, etc. There are many professional social networking sites which can help their users with many useful advices for advancing in their professional life. (Rdube (n.d.))Educational social networking sites are proper very popular nowadays. These social networking sites can help users with their research materials, to communicate with other users or professors via blogs or forums, and many other raisingal interactions. (Rdube (n.d.))Hobbies are reasons why many people use social networking sites. There users can find practically information regarding their specific interest of hobby. Via social networking sites specified by hobbies, users can interact with others that have the same hobbies and interest. This kind of social networking sites are most popular. (Rdube (n.d.))Academic social networking sites main purpose is for collaboration within the scientific communities. These social networking sites are very beneficial for academic researchers. (Rdube (n.d.))We can also divide social networking sites by type, and according to Schrader (n.d.) social networking website types areForumsBlogsMicro-Blogging impression share-outVideo SharingProfessionalSocialBookmarkingOther formatsForums are among the first websites that allow users interaction. There users can exchange information, opinions, ask and answer questions about given topics. Forums are mostly comprised of users that share similar interests, and are a great way to share or gain knowledge. (Schrader (n.d.))Blogs are very similar to traditional journals, except blogs are online journals and many people can see them. Originally, blogs are called web-logs, and more often blogs are discussing some specific topic. Main difference between forum and blog is in number of users involved in discussions. Blogs ar e more personal, and often only one person is writing their blog, while forum involves more users, which discuss the given topic. Blogs can be personal and professional. Professional blogs are sponsored by an organization. (Schrader (n.d.))Micro-Blogging is very similar to blogging, i.e. it is micro journal that tells us what is happening right now. Major news events are now happy chance online via micro blogs, and the most popular micro blog is Twitter. (Schrader (n.d.))Photo Sharing websites are more and more popular, because instead of sending photos to someone, users upload them to photo sharing website and then just share link for those pictures. The user can also tag their photos with related keywords, and there is an opportunity of commenting on photos. Some popular photo sharing sites are Flickr and Picasa. (Schrader (n.d.))Video Sharing is almost the same as photo sharing, because users upload their videos and then share links to those videos. In addition, they can tag vi deos with related keywords, and leave comments. The most popular video sharing website is YouTube. (Schrader (n.d.))Professional social networking websites allow users to connect with other professionals and maintain their professional relationships. Here users can search jobs, and other professional opportunities. LinkedIn is one of the most popular professional social networking sites. (Schrader (n.d.))Social websites are for staying in touch. They do not group users with specific of niche interests, and are of general use. Social networking sites are about being social, so there are sites purely for allowing users to stay in touch with people whom they know. The most popular social websites are Facebook and MySpace. (Schrader (n.d.))Bookmarking social networking websites major purpose is the sharing of information. If users read something they like, they can bookmark it, which means that they liked what they have read. The more people bookmark some site they will attract even mor e people to that bookmarked site. The most popular bookmarking websites are Digg, Delicious, and StumpleUpon . (Schrader (n.d.))Types of social networking usersNow we see that there are many ways that we can categorize social networking sites, but we can also categorize social networking users, and according to website The Man Experience there are five types of social networking usersThe simply staying in touch person This type of user uses their profile for staying in touch with his friends whom he knows in the real life.The profiler This type of user is easily recognized by huge number of contacts (from which many of them he never met in real life), uploaded materials such as videos and pictures, and very frequent updates. This type of user is hoping that many people would see his updates and comment on them, which is his substitution for lack of acknowledgments in real life.The socially incompetent cuckoo This type of user doesnt have much of a real social life, so he substit utes it with virtual one. This type of users often is presenting themselves to be someone they are not. At the beginning they are successful if their interactions and communications, but usually at the end they are socially incompetent in virtual life just as much as they are in real life, so this type of users is exposed to risk of becoming even more lonely over time even with social networking sites.The power dater This type of user is using social networking to date people and to enrich his life. Sometimes this type of users is trying to substitute things they dont have in real life, but also this type of users is just using social networking for fun.The explorer This type of user is exploring the Internet in search for information he needs. He might be looking for information about some restaurant in the city, or he is exploring his traveling options in some country. This type of user is often a member of many groups and he often contacts many people when he is in search for some information.Chapter 3STATISTICAL DATA or so SOCIAL NETWORKING WEBSITESHow many people are using social networking sites?Social networks have swept the world and completely changed the way we communicate with people on the internet. Research shows that Americans spend a quarter of their Internet time on social networking websites and blogs. These numbers dramatically increased since last few age and show the real impact of social networking websites on society. For example, Facebook has over 500 million members. If we compare that number with the number of over 6 billion people in the world, we can conclude that every twelfth inhabitant of the world has a Facebook profile. Subtract from that at least 40% of socially and technologically underdeveloped counties, and we got alarming figure. (Nielsen, 2010)Nielsen, a company that monitors Internet activity has revealed that Americans have, due to social networking websites, ignored the e-mail, which is logical because the platform like Facebook integrate various services that can be used to share content with family and friends. Thanks to the Facebook, there is increased consumption of videos, movies, and news, because users are sharing and recommending to each other content which they themselves might never have find and see. (Nielsen, 2010)Social networking websites are no longer reserved only for childly people. America has twice as many users of social networking websites which are well-nigh fifty, than of those who are younger than eighteen. As social networking websites become more popular, their new members are on bonny older, of different races and from different social classes.Nielsen claims that online games are used more than e-mail and that online games have become the insurgent most popular activity on the Internet. Users spend ten percent of their Internet time on games and overall half of Americans play them. Another favorite activity of Americans on the Internet is ceremony videos and f ilms. On medium, users are watching videos and films about three hours and fifteen minutes per month. (Nielsen, 2010)Perhaps the most interesting thing in this whole story is the fact that many people use the Internet from mobile phones. Mobile usage still dominates, and the second are the news portals. Nielsen predicts that by the end of year 2011 the majority of phones sell will be smartphones. Figure 2. Shows the number of users of social networking sites in the world. (Nielsen, 2010)Socialnomics have released some statistical data about social networking websites, which shows that social networking is very serious widespread activity on the web.Here are some statistical information that Socialnomics revealed (Socialnomics, 2010)Social Media has overtaken porn as the 1 activity on the Web1 out of 8 couples married in the U.S. last year met via social mediaYears to reach 50 million Users Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 milli on users in less than 9 months. iPhone applications hit 1 billion in 9 months.If Facebook were a country it would be the worlds third largest country behind China and IndiaUS Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction1 in 6 higher education students are enrolled in online curriculumLinkedIn has more than 100 million users oecumenic80% of companies using LinkedIn as a primary tool to find employeesThe fastest growing segment on Facebook is 55-65 years-old femalesAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama.The 2 largest search engine in the world is YouTubeWikipedia has over 13 million articles. Some studies show its more accurate than Encyclopedia Britannica. 78% of these articles are non-EnglishThere are over 200 million Blogs54% of bloggers post content or tweet dailyBecause of the speed in which social media enables co mmunication, word of sing now becomes world of mouthFacebook users translated the site from English to Spanish via a Wiki in less than 4 weeks and that cost Facebook $025% of search results for the Worlds Top 20 largest brands are links to user- beatd content34% of bloggers post opinions about products brandsPeople care more about how their social graph ranks products and services than how Google ranks them78% of consumers trust peer recommendations scarcely 14% trust advertisementsOnly 18% of traditional TV campaigns generate a positive ROI24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.In the near future we will no longer search for products and services they will find us via social mediaMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily. (Socialnomics, 2010)eBiz MBA is a website that provides their users with st atistical data and ranks websites in many ways, and according to them here are top 15 most popular social networking websitesFacebook, estimated with 550,000,000 alone(predicate) periodical visitorsTwitter, estimated with 95,800,000 uncommon monthly visitorsMySpace, estimated with 80,500,000 unique monthly visitorsLinkedIn, estimated with 50,000,000 unique monthly visitorsNing, estimated with 42,000,000 unique monthly visitorsTagged, estimated with 30,000,000 unique monthly visitorsClassmates, estimated with 29,000,000 unique monthly visitorsHi5, estimated with 27,000,000 unique monthly visitorsMyyearbook, estimated with 12,000,000 unique monthly visitorsMeetup, estimated with 8,000,000 unique monthly visitorsBebo, estimated with 7,000,000 unique monthly visitorsMylife, estimated with 6,000,000 unique monthly visitorsFriendster, estimated with 5,000,000 unique monthly visitorsMyHeritage, estimated with 4,800,000 unique monthly visitorsMultiply, estimated with 4,600,000 unique mon thly visitorsAge distribution across social networking sites in the United StatesAge distribution across social networking sites in the Unites States can be categorized in many ways. We can categorize users only by average age or we can compare their age with popular social networking sites. We mentioned before that trends are changing and that social networking websites are not anymore used only by younger people, and how older population is involved in social networking much more every day.Pingdom, a website monitoring service, did a research on the age distribution. The sample was 19 popular social networking sites such as Bebo, Classmates.com, Delicious, Digg, Facebook, FriendFeed, Friendster, Hi5, Last.fm, LinkedIn, LiveJournal, MySpace, Ning, Reddit, Slashdot, StumbleUpon, Twitter, Tagged, and Xanga.If we take into consideration only the age of social networking users we can find average age distribution across social networking sites and average is15% of social networking use rs are younger than 17 years. Only 9% of users are in the range from 18 to 24 years old, 18% of all users of those nineteen social networking sites are older than 25, but younger than 34 years. Group in which users are older than 35, but younger than 44 years encounter for 25% of all social networking users, and this group dominate. 19% goes for group that is older than 45 but younger than 54, 10% of users are in a group where users are older than 55 and younger than 64 years. Age group where users are older than 65 years encounter for only 3% of total social networking users. Figure 3. shows average age distribution across social networking sites in the United States.In addition, the average age of social networking users is calculated on 19 sites that we mentioned before. The estimated average age of social networking users is 39 years.Average age of users on Bebo is 28.4 years. MySpace